As technology has increased, we started to digitalize every possible thing in the world. Right from buying stuff to selling the stuff, live concerts to online concerts, live dates to virtual dates, sweet home to smart home, and what not!
They all might sound different but connect to ‘marketing’ in the end. Whether it is buying or selling something, dating apps that connect to live, virtual dates, buying a sweet home, or creating a smart home, marketing connects companies to every single audience.
To begin with, what is digital marketing?
The Marketing field has evolved uniquely into digital marketing at present. Digital Marketing is nothing but connecting with the audience with the help of an online source, or in simple words, marketing online.
Let us look at the different branches of digital marketing!
1. Content Marketing:
Content Marketing refers to generating content and promoting content to spread awareness, lead the customers that help the organization or company to grow. Some of the simple strategies that every company follows in content marketing are creating blogs, posting content on blogs regularly, visualizing specific concepts using infographics, and using new technology, including Ebooks.
2. Pay Per Click (PPC):
PPC is related to paid advertisements. It is a practice where the publisher is delivered payment every time the ad is clicked. Paid ads are used in channels like Google ads, Twitter Ads campaigns, Facebook Paid Ads, and sponsored messages on LinkedIn.
3. Social Media Marketing:
Social media platforms are used to promote brands and their content. Facebook, Instagram, Twitter, Snapchat, Linked In, Pinterest are the most familiar and popular social media channels used for marketing in this digital world.
4. Search Engine Optimization (SEO):
Search Engine Optimization aims to advance your website to rank the highest in search engines results pages. There are many ways to reach a higher rank in SEO like Off type SEO, On type SEO, and Technical SEO.
5. Email Marketing:
An email is also a form of digital marketing where emails promote brands, offers, events, and discounts directly to its customers. Some of the main tips that can improve branding in emails are following up emails regularly, welcoming customers, mailing blog newsletters’ subscriptions, holiday offers, and discounts to loyalty program community people.
6. Sponsored content:
To understand sponsor content marketing, Influencers, most likely to be called social media influencers, are the best example of it. Influencers help the brand grow by suggesting it to people, which is one type of digital marketing. Reaching the audience through social media by the influencers or writing blogs and posts regarding the brand and product refers to sponsored content.
There are many other kinds of digital marketing, but the above ones are probably important. I hope you gotta learn a few of them!
It’s just that though we live online the whole day, not many of us know the terms and their motives.